For those of you who don’t know or may have encountered our blog this ARCLite Studio is a national provider of our services. We do however call North East Florida home and enjoy the ability to interact locally with many of our Jacksonville clients. On that note we are proud to advise our clients and followers to watch in the coming two weeks as we overhaul the jacksonville-website-design.com site with a brand new look and feel.
Stay tuned everyone.
The short answer is that both are required to successfully convert a website visitor to a customer, contact or subscriber. But that having been said, it is the aesthetics (visual appearance) of a website that will make the first reaction one of interest or disinterest. The article below is not extensive but makes very valid observations and points regarding how a websites design and elements will make it a success or failure excluding the one-off exceptions.
Original Article Credit: Brad Chacos | 7/11/2011
Your mom may have warned you not to judge a book by its cover, but if Jersey Shore has taught us anything, it’s that people will eat up anything as long its wrapped in an attractive package. As it turns out, shiny objects trap the attention of computer users, too. A new study published by Australia’s University of Melbourne suggests that even though malware and botnets rear their ugly heads more and more frequently these days, computer users are more likely than ever to trust websites – as long as they look pretty.
The author of the study, Dr. Brent Coker, claims that people are 20 percent more likely to trust a website now than they were just five years ago. “As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites,” Coker says in the University’s press release. “Our offline behaviour and inclinations translate to our online existence… With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers.”
We’re not just suckers for a pretty face, though; even attractive websites get the boot from consumers if they don’t give us what we want right now. Coker’s study found that if a website loads slowly or doesn’t make it easy to find information on the page, online shoppers find what they want elsewhere. Even though we’re more trusting than ever online, online brand loyalty has decreased by 32 percent in the past five years.
Despite all the low-fi doom and gloom, we’re doubtful Craigslist is going belly-up anytime soon. The final version of the study is due to be released at the 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing, held in Las Vegas July 18th through the 21′st.
Feb 12, 2011 at 6:29pm ET by Vanessa Fox
Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. (continue reading…)
What is Advanced Web Ranking?
Advanced web ranking is a seo software product developed and distributed by Caphyon Ltd. of which the primary purposed and function of the software is the online monitoring, optimization and competitor analysis of websites and their site ranking positions with the search engines as well as a great keyword research tool. There are literally hundreds if not thousands of various software products that strive to offer the same or similar services however very few have the overall functionality and collection of tools in a single package as offered by AWR. (continue reading…)
ARCLite Studio would like to welcome A-1 Door Systems Inc to our list of clients. This national garage door service, sales and installation company is dedicated to quality and customer satisfaction. Do you need services for your garage door or components? We invite you to visit there new website design by ARCLite Studio at:www.a1doorsinc.com
ARCLite Studio would like to welcome Airsource America to our list of clients. Jason has served the HVAC industry (Home Heating and AC) for over 10 years and has served locally in Jacksonville Beach with his own business since 2008. Airsource America, specializes in ac sales, heat pump sales, ac repair and installation as well as home heating repair and installation. They are a Trane national dealer but can repair most any brand units. We invite you to visit there new website design by ARCLite Studio at:www.airsourceamerica.com
ARCLite Studio would like to welcome the Florida Third Circuit Bar Association to our family of clients. Consisting of over 120 members of the legal field and judiciary the association had never had an internet presence in the past. We were happy to provide services and complete the project in just over two weeks. We invite you to visit the site at: www.fl3circuitbar.org
ARCLite Studio would like to announce the live site for Daves Tops and Trim of Palatka FL., Daves is a North Florida leader in vinyl graphics, custom banner printing, yard signs, car wraps, boat wraps, truck wraps and truck accessories such as nerf bars, custom lamps and ARE truck toppers.
We invite you to visit there site or the store:
ARCLite Studio would like to announce the live site for The Treasure Chest Boutique in Palatka FL. – The treasure chest boutique offers brand name infant and childrens clothing as well as nursery furniture.
We invite you to visit the site and visit the store: