What is Advanced Web Ranking?
Advanced web ranking is a seo software product developed and distributed by Caphyon Ltd. of which the primary purposed and function of the software is the online monitoring, optimization and competitor analysis of websites and their site ranking positions with the search engines as well as a great keyword research tool. There are literally hundreds if not thousands of various software products that strive to offer the same or similar services however very few have the overall functionality and collection of tools in a single package as offered by AWR.
What did we think?
ARCLite Studio has such an extensive array of services that the organized ability to monitor and act on information regarding our SEO clients is a necessity. ARCLite Studio has utilized other resources or combinations of resources with positive results but always strives to watch for opportunities for improved processes and organization. Thus entered AWR into the picture.
At first glance AWR does tend to overwhelm the user with information or more specifically reports and functions that can be performed. It is very extensive in its analytical content and is not for the beginner in SEO. We believe that the interface is simply designed with the mid to well versed SEO practitioner in mind and that such a person would quickly find themselves thrilled with information at their hands. We felt the learning curve would be steep initially but the software offers great videos/training modes that do a effective 10 minute job of letting you hit the ground running.
From a actually services point of view the program done an excellent job of querying the selected search engines (All major engines are in the database) in a SEO friendly manner. The information provided back included current placement in SERP’s of our target website for an extensive list of keywords, tracking of the sites progress +/- in the SERP’s of the various search engines between report runs, analytics of competing pages for those same keyword terms as well as the softwares suggestions for optimization of a given page for a particular keyword.
ARCLite Studio has always offered reporting to our clients on the monthly performance of their sites when providing SEO services, we often spent extensive time compiling data from multiple data sources to be combined into a single printable or e-mailable report. It served a purpose but was inefficient and time consuming. AWR not only offered a multitude of pre formatted and customizable reports but included a scheduling system that allowed reports to be automatically compiled and e-mailed to various clients with ARCLite Studios branding and logo’s. An excellent functionality where branding and product labeling are important.
Where does the future go?
We believe that in the product as offered (three levels ranging from $100 to $600) is ideal for use as a single source product in SEO services in so far as analytics and monitoring. We still have some services of the platform to utilize as the need has not arisen for the moment but we expect it to continue to perform and act as the high quality product that it has already shown itself to be. Overall an excellent tool for SEO service provider companies and a perfect investment for your business. If you would like to review Caphyon’s products in their own words and with a side by side comparison of the product lines, visit them here or copy paste the url below into your browser.